Keyword: advertising

On the occasion of its 150th anniversary, the Bündner Kantonalbank had put up panels with QR codes on just as many peaks in the canton. Mountain Wilderness was bothered by these electronic summit books and demanded their immediate dismantling. The bank is now complying with the request and will dismantle the panels by 2023.

A summit dispute has broken out in the Graubünden mountains. A Swiss bank has installed billboards on 150 peaks - the nature conservation organization Mountain Wilderness is declaring war on the campaign. We spoke to both sides.