In 2022, 3668 people got into an emergency in the Swiss Alps and in the Jura and had to be rescued or recovered by the mountain rescue service - that's slightly less than in the previous year. 109 people died in classic mountain sports - that is significantly fewer than in 2021. At 70 people, the number of falls from crevasses on glaciers was almost twice as high as the average for the last 10 years (38).
Instagram, Facebook and Co have also changed the marketing options for mountaineers. In the meantime, alpinists like to be harshly criticized for their appearances in the digital media. But why actually? And what does a social media pro have to say about it?
In 2020, 3471 people in the Swiss Alps and the Jura were in an emergency and had to be rescued or rescued by mountain rescue - more than in any previous year. 112 people had fatal accidents in classic mountain sports.
A healthy mountain forest protects against natural phenomena and polluted air. Around 2000 volunteers tend the Swiss mountain forests every year and help to ensure that...